MeansBusiness Gives E-Learning a New Twist

David Wilcox' young company provides tailored management info to B-schools, which can then offer it to students and execs

In April, 2000, David Wilcox realized that the way his company brought its first product to market wasn't working. "It took 90 days to figure out that people visiting free sites weren't good prospects for paying for information," the 51-year-old CEO of MeansBusiness recalls. His company, which delivers corporate education over the Internet, planned to sell $700 subscriptions to customers who wanted to use its growing database of business ideas and methods.

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