J. Craig Venter, Celera Genomics

J. Craig Venter has a history of proving the conventional wisdom wrong. His team at Celera Genomics Group (CRA), in Rockville, Md., speaks of the Venter Factor. "He knows the difference between the really outlandish good ideas and the impossible ones, and he challenges people to accomplish them," says a Celera Vice-President, Mark D. Adams.

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