David S. Pottruck And Charles R. Schwab, Charles Schwab Corp.

Charles R. Schwab and David S. Pottruck want to do more than just operate the nation's largest online brokerage. Don't get them wrong: Providing discount trading services for Middle America has been satisfying, not to mention financially rewarding. But the co-CEOs of Charles Schwab Corp. (SCH) think the firm can do better. They'd like to cater to an upmarket clientele, folks with a few million to invest. They want to court serious online traders, and keep their Main Street customers happy. "We're trying to address all kinds of needs," says Pottruck.

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