A Better Way To Do Business?

Dave Longaberger was a restaurateur, grocer, and pharmacist before he founded Longaberger Co. in 1972. In Longaberger: An American Success Story, he argues that business is about philanthropy, that management is simple, and that small-town living is underrated. Nave? Not so fast--in 1998, Longaberger Co., a basket manufacturer, reached $700 million in sales.

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