Touchy, touchy! You'd think high-tech companies would be flattered that Hasbro Games (HAS) wanted them in a New Economy version of board-game classic Monopoly. But two big guns wouldn't let their names be used: Microsoft (MSFT) and America Online (AOL). Hasbro won't dish on why the antitrust targets begged off. Microsoft won't talk Monopoly--or monopoly. AOL, facing opposition to its Time Warner merger, is M-phobic, too.

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