Simple Web Sites Work Best
E.biz was exactly right in praising the simplicity of Southwest Airlines' Web site ("The Trick to Selling Airline Tickets Online? Minimalism," Web Smart 50, Sept. 18)
I have bought many tickets from Southwest in the past year and a half without encountering problems, even though I run Windows 3.1 over a 14.4k modem and use an old, non-Java-enabled browser. It has been difficult to impossible to rent a car from the bandwidth-heavy rental car sites, by contrast. Companies doing global business could also benefit from not demanding so much in resources from the PC client on the other end.
Yes, simple is better.
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