Off The Diamond, The Red Sox Are Red Hot

Why the storied franchise may bring a higher price than any baseball team ever

The Boston Red Sox have been delighting baseball traditionalists for years. While teams from Baltimore to San Francisco Bay have erected new fields, the Sox still play in Fenway Park, "which went up when the Titanic went down," quips Sox CEO John L. Harrington. And fans from Boston to Bangor and beyond have been dubbed Red Sox Nation for their undying loyalty to a team that hasn't won the World Series in 82 years.

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