Geoff Moore Goes Mainstream

The best-selling high-tech guru is trying to take his cyber-management ideas to Corporate America

In Silicon Valley, he's known as the Chasm Guy. But Geoffrey A. Moore doesn't take offense. After all, in the past decade, Moore has built a career on his odd nickname. In countless speeches and one-on-one consulting sessions through his tech marketing company, the Chasm Group, he has taught computer makers how to cross the great divide and sell their wares to regular folks. His reader-friendly lessons were the heart of his seminal book, Crossing the Chasm, published in 1991. That work, plus three others on high-tech selling, investing, and strategy, have sold a total of 675,000 copies--blockbuster status in the business-book niche--and made him the latest grand guru of tech marketing.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.