The Yin And Yang Of The Tiger Effect

His impact on endorsements, purses, and other pro tours

Can anyone recall what golf was like before Tiger Woods? The memories seem to dim each time the Swoosh Man romps to a major title or bags another magazine cover. The latest Tiger triumph is a mind-numbing $100 million deal with Nike Inc. (NKE) Like most things Woods touches, the five-year agreement demolishes the old order and raises the ante for other top golfers. Davis Love III, for example, just signed a 10-year contract, estimated to be worth $50 million, with Titleist.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.