The Yin And Yang Of The Tiger Effect
Can anyone recall what golf was like before Tiger Woods? The memories seem to dim each time the Swoosh Man romps to a major title or bags another magazine cover. The latest Tiger triumph is a mind-numbing $100 million deal with Nike Inc. (NKE) Like most things Woods touches, the five-year agreement demolishes the old order and raises the ante for other top golfers. Davis Love III, for example, just signed a 10-year contract, estimated to be worth $50 million, with Titleist.
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