Commentary: The Tire Flap: Behind The Feeding Frenzy

It started with an explosive investigative story. During sweeps week in early February, Houston station KHOU-TV reported that lawsuits around the country blamed Ford Explorers equipped with Firestone radials for 30 deaths. The alleged cause: tire treads that peeled off without warning, in many cases causing the sport-utility vehicle to flip over. The expose led to a 6.5 million-tire recall on Aug. 9--and demands for tough new tire standards and design changes to prevent SUV rollovers.

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