Commentary: The Olympics: Still Poised On A Pedestal

It's probably still too early to say whether the just-concluded Summer Olympics merit a gold, silver, or bronze medal. But the International Olympic Committee certainly rates a Teflon medallion. Weak U.S. TV ratings. Drug scandals in Sydney. A federal bribery case pending in Salt Lake City. And still all that sticks to the Olympic movement are more corporate sponsors, more TV money, and the prospect of a gigantic marketing opportunity--the 2008 Summer Games in Beijing.

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