Commentary: Emerald I Macs Are Nice, But...

Since mid-1997, Apple Computer Inc.'s recovery has unfolded like a corporate fairy tale. That's when co-founder Steven P. Jobs, like a once-banished king, returned to save the day. After years of indecision, Apple once more was on the cutting edge. Jobs weighed in on minuscule details of Apple's snazzy new products and worked fans into a near-frenzy at his rock concert-like product introductions. He even took on the task of helping to write ads for Apple's "Think Different" campaign. It was the equivalent of "management by ego," in which anything Jobs ordered up seemed to work.

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