What Burst Pop.Com's Bubble?

The star-crossed Web site was tripped up by Hollywood egos and a Wall Street cooldown

It was billed as the hottest film festival of the new media era. Gathering at Hollywood's Chateau Marmont Hotel, a favorite hangout for rockers and actors, dot-com executives chatted up celebrities-turned-Netrepreneurs Melanie Griffith and Ben Affleck. The highlight of the Yahoo! Internet Life Online film festival last March was supposed to be Leaving Las Vegas director Mike Figgis' new all-digital film Time Code. But the biggest crowds jostled near where five-month-old POP.com was serving up mixed drinks and the chance to slip a business card to the site's backers, among them Dreamworks SKG partner Jeffrey Katzenberg and director Ron Howard.

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