Mitsubishi: Conquest Or Quicksand For Daimler?

A culture clash could give the German company big headaches

Jurgen E. Schrempp, the uber-boss of car giant DaimlerChrysler, is a guy who likes to be in charge. He's the one, after all, who turned an equal partnership with Chrysler into an outright acquisition. So many investors figured it was just a matter of time before Schrempp tightened his hold on Mitsubishi Motors Corp., the cash-strapped Japanese carmaker that sold a third of its shares to DaimlerChrysler last spring.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.