Argentine Telecom Impsat Goes Toe To Toe With At&T

The corporate communications giant prepares to battle the biggies

In 1990, when the waiting period for a phone line in Buenos Aires averaged three years, Argentine entrepreneur Enrique Pescarmona thought he could do better. So he started IMPSAT Inc., a company that specialized in supplying local subsidiaries of foreign companies with the first-class communications services they had become accustomed to back home, including data transmission and, eventually, dedicated Internet connections. Clients included Citibank, Royal Dutch/Shell, and Mercedes-Benz. And wherever they went in Latin America, IMPSAT followed.

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