Will Auction Frenzy Cool?

It's not the format that brings sellers to eBay and other sites--it's the pool of buyers

Online auctions boast an undeniable appeal that no other mode of shopping on the Web can match. Sure, Amazon.com is convenient, even pleasant. But eBay is downright fun--so much fun that people will likely buy more than $5 billion worth of merchandise through it this year. So why do online auctions smell so much like the CB radio craze of the 1970s?

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