The Trust Thing, Online And Off
Although my dry-cleaning company is not a dot-com, we have delivered like one for years--offering home pickup and delivery ("Online Sales: Still a Threat," Cutting Edge, July 24).
Despite numerous promotional offerings, only a small number of families we serve have ever been willing to give us a try.
Why? Because most people aren't home to meet our driver, and they're uncomfortable having their clothes left outside. Although we let customers give us the code to their garages, no more than a handful have ever taken us up. It seems that trust is just too big of an issue.
David R. Porter
Kansas City, Mo.