The Trick To Selling Airline Tickets Online? MinimalismWendy Zellner
Can a Web site be too simple? A lot of Southwest Airlines Co. passengers thought so. After it became the first major carrier to sell tickets online in 1996, the airline says, its reservations center kept getting calls from customers who had just booked tickets on the site. The transactions happened so fast and so easily that they feared they had been scammed.
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