The Fashion Cycle Hits High Gear

The Zara boutique is buzzing on Calle Real in the rainy northern Spanish city of La Coruna. Customers are buying out the newly designed red tank tops and black blazers, but they're pining for beige and bright purple ones, too. Most fashion companies would need months to retool and restock. Not Zara. Every Saturday the store manager pulls out a Casio handheld computer and types in orders for new clothes. They arrive on Monday.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.