Reality Bytes

Could the Net leave a banker on a street in skivvies? Yes, now that reality-TV has gone digital. The idea: Get people to do weird things, like eat jars of mayonnaise, and post the video online. Viewers vote and winners get cash. "I bought a suit from a banker for $700 and left him on the corner in his underwear," laughs Morgan Spurlock, founder of New York-based IBetYouWill.com.

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