Reality BytesWilliam Echikson
Could the Net leave a banker on a street in skivvies? Yes, now that reality-TV has gone digital. The idea: Get people to do weird things, like eat jars of mayonnaise, and post the video online. Viewers vote and winners get cash. "I bought a suit from a banker for $700 and left him on the corner in his underwear," laughs Morgan Spurlock, founder of New York-based IBetYouWill.com.
IBetYouWill, which hopes to make money on ads, isn't alone. Berlin-based RealityRun.com dished up the "RealityRunner," who was dropped off in Germany's capital Aug. 1. Viewers watched the site for clues and paid to make guesses about "RealityRunner's" exact location. If a runner lasts 24 days without getting caught, that's worth $10,000. Netizens who solve the case swipe the prize, which a Dutch fan did in the first go-round. A $100,000 run is planned next year in New York. It's not the million Richard won on Survivor. But you won't get Sue the Trucker mad.