Quokka Goes For The Gold

The sports site is gaining fans and sponsors, but its burn rate could stop it short

Quokka Sports Inc. is one of my favorite sites on the Web. What I like is its incredibly deep coverage of mountain-climbing exhibitions, sailboat races, and events like the Marathon des Sables, a 140-mile, seven-day race on foot through the Sahara Desert. I can check out live video feeds, articles about the events, and first-person accounts from the athletes involved. This is why we have computers at work, right? And on Sept. 15, the main event starts: Quokka will begin covering the Sydney Olympics, in cooperation with NBC. "This is the largest sporting event in the world," says Alan S. Ramadan, the company's president and chief executive. "It's like five Super Bowls all happening at once."

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