Netting Those Investors

The masses are managing their money online. Here's how to grab them

Keeping a tidy financial house has always been important. As far back as ancient Egypt, pharaohs inscribed records of their assets on papyrus scrolls. Today, keeping track of your money isn't so laborious: As investing becomes as much a commoner's obsession as a king's, the Web is making financial management more accessible and convenient. "No doubt about it," says analyst Ekaterina Walsh of Forrester Research Inc., "online investing is going mainstream."

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