Bringing Little Guys Into The Loop

No card can express the relief felt by the 20,000 retailers who use Hallmark Cards Inc.'s online marketplace to connect with suppliers. Mom-and-pop stores, the core of $4.2 billion Hallmark, didn't have the resources big retailers enjoy. That is, until the greeting card behemoth spent $30 million to create, which dishes up about 70,000 items, everything from candy to stuffed animals, for retailers to stock their shelves.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.