"Bridgestone Just Doesn't Have A Clue How To Handle This"

How Bridgestone is making its crisis worse

By Japanese standards, Bridgestone Corp. President and Chief Executive Yoichiro Kaizaki is a star. He first proved himself when he took over Firestone, the tiremaker's floundering U.S. subsidiary, in 1991. He restructured operations and got the unit on a growth track in just two years. As a reward, Bridgestone named him top executive of the entire Tokyo group. Since taking over in March, 1993, Kaizaki is credited with globalizing operations by building plants in Asia and Europe, and doubling profits in the process.

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