Commentary: Dot Com Business Models From Mars

Welcome, class of 2020. Today our virtual MBA lesson is on what we now refer to as the annus horribilis of the E-commerce Age. True, the year 2000 was marked by many notable headlines, among them the revelation that the cast of Survivor really stayed at the Fiji Hilton and not on that island. But today we will talk about the year that marked the nadir of the dot-com demise. In 2000, e-commerce companies tanked in the stock market, the companies couldn't get desperately needed additional financing, newspaper headlines screamed layoff after layoff, and many of the companies eventually went bust.

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