Cadillac Hits The Gas

GM is spending big to revive the brand, but is it too late?

When you think Cadillac, what image comes to mind? Two seniors tooling around Palm Springs, Calif.? That might be Cadillac now, but a face-lift for the sagging luxury brand is in the works. "We're one of the hottest places in General Motors and in the industry," insists Cadillac General Manager Michael J. O'Malley.

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