The "Velvet Hammer" Of E Commerce

Persuasive Sanjiv Sidhu has made i2 a dominant player in B2B software

In just the past year, the soaring share price of i2 Technologies Inc. has boosted Sanjiv S. Sidhu's personal wealth tenfold, to more than $7 billion, catapulting the Indian immigrant into the same league as Ted Turner and Charles Schwab. But Sidhu, the founder and chairman of the Dallas-based maker of e-commerce software, seems indifferent. He continues to log 70- to 80-hour workweeks and eschews what he calls the "high-profile toys" of other dot-com plutocrats. "I was perfectly happy financially when I made $50,000 a year," says the world's least-known high-tech mogul.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.