Perspectives: Don't Rewrite The Rules Of The Road

The Internet is a big deal, but electricity was bigger. Building a great company requires adherence to principles predating both

I had just finished sharing the results of 10 years of rigorous research into what makes enduring, great companies with a gathering of Internet executives when a hand shot up. "How do you respond to the idea that nothing from your research applies in the New Economy?" asked the exec attached to it. He was challenging the whole idea of learning from the past. If this truly is a New Economy, he wondered, don't we need to throw out all the old concepts and start from scratch?

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