From Gearhead To Grand High Pooh Bah

The new chief Web officer will work hand in hand with the CEO to retool the company into an e-business

For most of the 50 years that computers have mattered, the folks who ran the data-processing machines down in the bowels of an organization were no more celebrated than plumbers and electricians. Sure, they dealt with esoteric equipment and had a certain techie mystique, but as countless "Dilbert" cartoons attest, they were mostly derided as clueless nerds who got in the way of every creative or risky endeavor. The bad attitude went all the way to the top: Senior executives tended to view their own computer departments as little more than an expense item on the annual budget.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.