Do The Right Thing It Pays
Want to use your pocketbook to push for social change? A strategy that involves aligning investment goals with social values is proving appealing to women. And it works: U.S. mutual funds that invest only in companies deemed socially responsible returned an average of 14.47% a year over the last three years (ending July 31) compared with 13.51% for funds that don't make such distinctions. Funds that screen out makers of weapons, alcohol, and tobacco, among others, have fared as well as their non-screened peers.
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