Commerce Reweaves The Social Fabric

Driven by necessity and enlightened self-interest, companies apply money and expertise to social issues

It's Futuretown, USA, circa 2020. The kids attend for-profit schools, the teachers get their technology training from computer specialists dispatched by IBM. Young teachers and other budding professionals seeking affordable housing flock to the Wal-Mart Riverview apartment complex. Elderly residents get their hearing checked at EarCare clinics funded by Abbott Laboratories, makers of the Ensure nutritional supplement for seniors. Culture vultures gawk at contemporary sculpture at the local American Express Museum of Modern Art.

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