Brands In A Bind

Many household names are hurting--and taking a cue from high techs outfits

In the 1980s and early '90s, they were the masters of the superbrand: Coca-Cola, McDonald's, Procter & Gamble, and a handful of others were pushing their American icons into every corner of the globe. They were centers of innovation, hot places to work, and the growth stocks that investors wanted. The envy of Corporate America, they got all the buzz that today only tech companies seem to enjoy.

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