Jay S. Walker: The Price Isn't Right, But...

Jay Walker, founder of the name-your-own-price Internet phenom Priceline.com, said on Aug. 1 he will sell a slug of his stock for $190 million to Microsoft co-founder Paul Allen and cable mogul John Malone. But it's clearly at a price Walker wouldn't have named--Malone's Liberty Media and Allen's Vulcan Ventures are scooping up 8 million shares at a bargain-basement $23.75 each.

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