I've Asked You Here Because...

Online focus groups can be a great way to get some quick-and-dirty market research

Last spring, IPnetwork.com, an online marketplace for patents, licenses, and other forms of intellectual property, revamped its site in an effort to boost traffic. It didn't work, and executives needed to know why--fast. They decided to hold a focus group.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.