Jack, They Hardly Know Ye
The results are in. America doesn't know Jack. John F. Welch, that is, General Electric Co.'s lame-duck chairman and all-time, intergalactic champ memoir-peddler. Sure, Time Warner Inc.'s book publishing unit may think enough of him and his reputation as one of America's foremost management thinkers to pay him a $7.1 million advance payment--more than the advances paid to either Pope John Paul II or General Colin L. Powell for their memoirs. But a new Business Week/Harris Poll discovered Welch's broad public recognition probably wouldn't necessarily put sales of the Welch tome in the same league as the works of Stephen King or Mary Higgins Clark.
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