Jack, They Hardly Know Ye

John Q. Public is unaware of GE superstar John F. Welch

The results are in. America doesn't know Jack. John F. Welch, that is, General Electric Co.'s lame-duck chairman and all-time, intergalactic champ memoir-peddler. Sure, Time Warner Inc.'s book publishing unit may think enough of him and his reputation as one of America's foremost management thinkers to pay him a $7.1 million advance payment--more than the advances paid to either Pope John Paul II or General Colin L. Powell for their memoirs. But a new Business Week/Harris Poll discovered Welch's broad public recognition probably wouldn't necessarily put sales of the Welch tome in the same league as the works of Stephen King or Mary Higgins Clark.

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