A Bold Mechanic For Matsushita's Creaky Machine

Nakamura must drag the conglomerate into the Net Age

When Kunio Nakamura was tapped to become president and CEO at Matsushita Electric Industrial Co. last March, he had one big demand: to keep doing what he'd been doing. As a senior exec at the world's largest consumer electronics conglomerate, Nakamura had reshaped almost everything he'd gotten his hands on--including U.S. operations. So when he assumed his new duties on June 29, the tall, tanned 61-year-old was given free rein to restructure the sprawling company. "I didn't want to be a CEO unless I could implement my own policies," he says. "My job is to instigate change."

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