This Euro Brew's For You

Can giant Interbrew beef up Labatt and Rolling Rock and make U.S. inroads with its specialty brands?

It's a hot, muggy summer day in the Belgian city of Leuven. Inside the wood-paneled De Lantaarn cafe on Vaartstraat, residents are cooling off with the favorite local drink--beer. One customer gulps a cold Stella Artois lager. Another sips a creamy wheat beer called Hoegaarden, while his companion downs a rich amber brew called Abbaye de Leffe. Yet another enjoys a bright red cherry-flavored concoction called Belle-Vue.

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