He's Not Playing

Can eToys' Toby Lenk turn around his embattled e-tailer before Christmas?

Hanging out in the playpen that is his office, you'd never guess that eToys Inc. CEO Edward "Toby" Lenk is in the fight of his life. The embattled online toy retailer shows off his Lost in Space robot and Scuba G.I. Joe, as he winds up a plush Tigger doll and sends it bouncing across his cluttered desk. "I love Bounce Around Tigger," he exclaims. A second later he's rifling through a pile of toys, looking for his prized possession. "No office is complete," he deadpans, "without a Darth Vader action figure."

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