These Oldies Look Golden To Japan Inc.

Companies finally start targeting the aging population

Infrared sensors can follow Shizue Ozasa's every move as she maneuvers around her room. Chips in her shoes can trigger locks should she try to leave. A database can record everything she does. It may sound Orwellian, but this is Big Brother at his most benevolent--and potentially most lucrative. Ozasa, 89, is spending her final years at NAIS Care Owada, a nursing home in Osaka, where she and 44 other residents are part of a focus group testing new "electronic minders" for the elderly. The gadgets are just a few of the devices, products, and services for Japan's aging population making their way into the Japanese marketplace.

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