Cracks In Mexico's Glass Ceiling

A finance whiz is paving the way for other women to rise

Maria Asuncion Aramburuzabala, a vice-president of brewer Grupo Modelo, does her homework. When a chance to buy into Mexican media giant Grupo Televisa presented itself in April, she arrived at the company's offices armed with reams of numbers. For three hours, Aramburuzabala combed through the financials of each division with Televisa CFO Alfonso de Angoitia. "I was very surprised," he says. "She had already done a very detailed study." Nine weeks after that first meeting, Aramburuzabala got what she wanted: a 20.62% stake in Televisa holding company Grupo Televicentro along with three seats on its board.

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