Paccar Is Built For The Long Haul

Truckmaker Paccar is a profit engine, even in tough times

Throughout the late '90s, W. Marvin Rush simply couldn't get enough heavy-duty trucks from his supplier, Paccar Inc. With sales at Rush Enterprises Inc.'s Sun Belt dealerships doubling from 1996 to 1999, Rush sold the Peterbilt trucks as soon as they hit the sales lots. But early this year, amid a runup in fuel prices and interest rates, truckers suddenly slammed on the brakes. Even with eight more truck lots in his San Antonio-based chain, Rush says he'll be lucky to match last year's total sales. "The market has gone to pot," he says.

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