Cracking Taiwan's cell-phone market takes some doing. "This is not a level playing field," says Joseph Fan, president of upstart Taiwan Cellular Corp. He faces competition from companies backed by AT&T, as well as state-owned monopoly Chunghwa Telecommunications Co. Chunghwa has a lock on fixed-line phones, which makes it impossible for Taiwan Cellular to bundle fixed and mobile services. Yet in three years, Fan, 39, has made Taiwan Cellular the leading mobile-phone operator on the island, with 3.9 million subscribers and $845 million in revenues last year.
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