None Of Your Business
Not so long ago, the rich lode of personal data about customers that Internet companies were collecting helped push their stock prices sky-high. Tapping this vast potential for targeted marketing looked like a fast track to sales, profits, and quick capital gains. Now, suddenly, online marketers' power to accumulate, and possibly misuse, these huge databases is making Web users leery--and stirring a sharp backlash on Wall Street. Call it the privacy penalty.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.