Grainger: Junk That Catalog And Get On The Web

W.W. Grainger's Richard Keyser tells how he sells factory parts in cyberspace

Richard L. Keyser, 57, has one foot in the Old Economy and one in the New. He heads W.W. Grainger Inc. in Lake Forest, Ill., the nation's main vendor of factory-floor parts and supplies. Founded in 1928, Grainger peddles 220,000 no-frills products ranging from eyebolts and fan belts to keyboards and kneepads. You can find them listed spec-by-detailed-spec in a catalog as thick and red as one of the bricks in its many brick-and-mortar branches--or you can pop in a CD-ROM or surf one of its five Web sites.

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