India: From The Runway To Runaway Sales

Global beauty-pageant wins have sparked a boom in cosmetics

Blame it on the beauty queens. Ever since India's loveliest began bringing home international crowns five years ago, the nation's beauty business has never looked so--well--attractive. Not so long ago, Indian women were limited to two brands of lipstick and cold cream. Now, thanks to market liberalization, they have plenty of choice--be it hair mousse, foot cream, or sparkly nail polish. And, inspired by the likes of Lara Dutta, crowned Miss Universe 2000 in May, they are spending with abandon.

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