Buy Reader's Digest?

Shares of Reader's Digest Assn. (RDA) have not been on the Street's best-seller list for some time. After hitting 38 in February, they went south, falling to 29 in mid-May--then turned around and climbed back to 36 5/8 on June 7. Part of the reason is a perception among analysts that the turnaround organized by CEO Thomas Ryder, who took the helm in 1998, is running a year ahead of schedule.

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