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Two old trucks, $16,000, and a great idea--that was all Greg Laube needed to launch The Paint Bull in 1989. Competition was the last thing on his mind. After all, his special system for touching up scuffed bumpers and key scratches quickly turned into a huge hit with used-car dealers. Sales took off and kept growing--until 1994. That was when Laube suddenly realized he wasn't alone anymore. He was starting to lose customers to competitors he never knew he had. "People began to tell us they were `looking at someone else,"' says Laube. But who?

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