Making Sure Big Rigs Have Something To Carry

The Net may help reduce the number of half-empty trucks

You might say Benjamin Gordon hates empty trucks. Gordon discovered this back in 1997 when, while working as a consultant, he learned that thousands of smaller trucking and logistics companies across the company face the same problem: how to find, mix, and match shipments so that every truck is as full as possible. Ultimately, partial loads mean higher prices and too many big rigs on the road, not to mention excess pollution.

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