Data Mining: The Big DigAlison Stein Wellner
Your databases and Web sites hold vast stores of information on customer buying habits and market trends--if you know how to analyze the patterns. Some entrepreneurs are intimidated by technical issues or price: Hiring a pro for sophisticated data-mining can cost as much as $20,000. But you don't have to spend a fortune to unearth potentially profitable insights.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.