An avid marathon runner, Bruno Bonnell knows the value of endurance. Seventeen years ago, Bonnell and a college buddy scraped together $10,000 to start Infogrames Entertainment, a software company in their hometown of Lyons, France. Today it's Europe's biggest electronic games publisher and No. 2 worldwide. Infogrames expects to post $1 billion in sales this year, fueled by such bestsellers as fantasy-adventure game Alone in the Dark and such hot new offerings as Ronaldo, a game where players assume the role of the Brazilian soccer star. With imagination and savvy marketing, the 42-year-old Bonnell has grabbed an impressive share of a global industry whose $20 billion in revenues now rival Hollywood's.
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